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Your Website Better Be Responsive!

Gone are the days when having a mobile-friendly website was a “nice option”. Many companies now build their entire optimization strategies around their customers’ mobile experience, and if you’re trying to stay competitive and relevant to your audience, going to do the same.

First – how do you know if a website is responsive? A website built with this technology will adjust itself and alter its presentation based on the size of the screen viewing it. Desktop viewers will see the regular version, tablet users something a little different, and smartphones will see a rather different arrangement of menus and links – the point being to present the best user experience in each occurrence.

But why choose responsive over other mobile options?

Just think of the impact social media is having on website traffic. About 60% of social media is consumed while on mobile devices and so all those links shared by websites and fans amount to an increasing number of your visitors seeing the mobile “you”. Do they like what they see?

But there are different types of “mobile-friendly” web design: building a separate mobile version of your site that gets presented to visitors when phones are detected is one. Another is skipping a mobile version of your site altogether and creating a mobile app for your customers to use instead. Yet another is responsive design. Responsive is king in most situations and we’ll discuss why in a moment.

Easier to build and maintain

In the case of a second, mobile version of your main site you not only have to build 2 websites, but maintain, update, and optimize 2 websites! And that means twice as many opportunities to make mistakes. More cost + more hassle + a lesser experience = no thank you!

More SEO friendly

When you build a website correctly with responsive design, you don’t have to worry about optimizing the mobile version too. One and done. There are several extra measures that owners of separate mobile sites need to perform to ensure no duplicate content or keywords flags are sent to Google. Blockity websites don’t have these any of these problems!

Shopping patterns

Many prospective customers start their journey on one device/computer and eventually purchase from another. It’s imperative that the look and feel of your website is consistent and not confusing to shoppers – you can’t drastically change navigation or remove key site elements when someone is ready to buy. With responsive, things do move around obviously, but they do so in order to improve the customer experience – it doesn’t make visitors think they’re in the wrong place.

Google favors responsive!

The most important reason to go responsive is because Google has said it’s their preferred approach to mobile. The search engine giant has already started favoring websites with a superior mobile presentation in search results, so if you want to outrank the competition this is something to prioritize. Expect the preferential treatment for responsive to become more pronounced over time.

Fortunately, there’s no need for you to become an expert in HTML5 and CSS3 or any other technology. All Blockity templates are responsive! Just drag and drop your blocks, add your optimized content, and share that stunning creation all over the web. Both your mobile and desktop visitors will be pleased with what they see.

By Mark Holland exclusively for blockity.co

Business Writer - SEO & Marketing

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