You probably know by now that guest posting is a great way to help build online partnerships, acquire subscribers (aka leads), improve your SEO, and drive new flows of relevant traffic back to your professionally-designed websiteby displaying your expertise on a given subject matter. Guest posting has been immensely successful for brands that do it right – a famous case being Buffer, where as a relatively unknown startup guest posts grabbed them over 100,000 subscribers in 9 months, and without a single dollar changing hands!
The tricky part is standing out from the deluge of requests received, and actually getting accepted by a popular, high-quality website that can be beneficial to your business. A few no-no’s to keep in mind are the following.
Don’t Botch the Pitch
Great websites in a position to send you traffic and search engine authority signals will be approached constantly for guest posting opportunities. Therefore they usually have requirements displayed for how to submit a guest post request and not following the posted guidelines is a sure-fire way to get rejected.
Nothing turns someone off more than an obviously un-personalized request. The blog you’re targeting wants to know you really get their audience and that you’ve done your homework. If you send a generic email that looks like it was part of a blast sent to many different sites with the same pitch don’t expect a favorable result.
Try standing out from the pack by first subscribing to the blog yourself, following the blog/company social media profiles, following the personal social profiles of the decision-maker for whether your piece gets accepted, and then be active. That means commenting on other posts on that website, sharing posts and social content, and interacting with your decision maker where appropriate – these seemingly little gestures can make the difference.
This seems obvious but still many good stories are sabotaged by an uninspiring title. Have your headline include keywords, keep it short, and give it some punch. Remember, in many cases content pieces are served up on ads or sponsored content links. That means that only the headline is displayed so it will need to be enticing – don’t count on your target blog’s willingness to re-write the headline for you. Hit them with something strong. If you’re stuck on what to write, HubSpot has a neat topic-generator tool that can give you some ideas.
Check the blog or news site you’re targeting to see what’s been beaten to death already. Unless you have a completely new perspective on a tired subject, write about something else. Great blogs want to satisfy their readership so it’s important you present them with pieces that are consistent with what they cover, but still unique in subject matter and the point-of-view.
Clickbait is a crime against humanity. We’ve all fallen for headlines that promise to show us how to streamline our operations and increase sales 3000%, but instead take us to a list of kitchen utensils for sale. The evil content creators responsible for this chicanery should be ceremoniously fed to volcanoes to ensure good harvests for the local populace. Don’t be like them.
Also along the mismatch line, if you call your piece “7 Tips for Aspiring Engineers”, but you only list 5 – your target will either:
a) Feel ripped off
b) Think you can’t count
Neither scenario is desirable!
You know that the Blockity platform is designed to maximize conversions from website traffic, but you need to generate that traffic first. Guest posting is an excellent way to amass new visitors while grabbing you powerful backlinks in the process. Spend the time not only crafting the perfect piece for the domain you’re targeting, but on the presentation as well!
By Mark Holland exclusively for blockity.co
Business Writer - SEO & Marketing