Many websites make the mistake of slapping on colors as they go. But really, an overarching branding strategy should be what drives all business design, from the logo to business cards to the website and social media profiles. Branding is important to all businesses, not just the Fortune 500, and that importance only grows as the company matures.
A quick search will provide several color palette generators that will tell you which ones go together – there’s no need to guess.
Branding standards should apply to your fonts too. Navigating from page to page should not leave the visitor feeling like he happened upon a crazy person’s diary, or a ransom note.In the case of a second, mobile version of your main site you not only have to build 2 websites, but maintain, update, and optimize 2 websites! And that means twice as many opportunities to make mistakes. More cost + more hassle + a lesser experience = no thank you!